Welcome to Toy Design

What do Tickle Me Elmo, Alice in Wonderland Barbie, My First Leap Pad and WWE Bash and Brawl Wrestlers have in common? They're not only popular toys; they were designed by graduates of FIT's Toy Design program, the first and foremost baccalaureate program of its kind.

The program is a two-year course of study with a concentration on toy design for the infant through 'tween markets. The courses -- all taught by industry professionals -- are presented in a team-teaching format that simulates an on-the-job, cooperative design environment.

The curriculum focuses on mastering conceptual dexterity and technical design, while a strong liberal arts component encourages awareness of cultural trends.

Core courses include design and engineering of soft and hard toys; game and doll design; product safety; child psychology; motor learning development; packaging; Computer Aided Industrial Design; marketing; promotion; and the business of toys.

Building B, Room 231
Judy Ellis, chair
212 217.5120