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2020: FIT AT 75
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Strategic Planning at FIT
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FALL ROUNDTABLE INTERVIEW TOPICS (Issues for First Roundtables)
Compiled by Robert Zemsky
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to print/view this document in PDF Format.
In her address to the opening convocation last August, Joyce
spoke eloquently about how FIT was anything but an island. There
is much that my colleagues and I have learned about FIT that
reinforces this sense of connectedness: 12 percent of your
full-time students are from abroad; another 32 percent are from
another state. When we say we are working with FIT, nobody asks,
"Where is that?"--although more than a few assume FIT is a private
institution. Increasingly, FIT's faculty are being drawn from
institutions across the country, and FIT is extending its reach
internationally through partnerships and joint ventures.
That said, we have also been struck by how often FIT thinks
about itself as an island--or, as one of those whom we interviewed
said, as "an enclave." Beyond a signature tie to the fashion
industry, the words most often used to describe FIT include:
unique, special, distinctive, unusual, different, and even insular.
When people at FIT are asked, "How does your institution fit into
the SUNY system?" there is often an awkward pause, followed by the
answer, "Well, we really don't fit because we are so different.
" Whole families belong to FIT, where both father and son or nephew
and aunt or husband and wife either have served or are presently
serving on the faculty--enough to make this sense of being connected
a key element of the FIT story.
In many respects, its past is what makes FIT sometimes an island.
For some, that past includes an exquisite sense of how FIT began, as well
as what it has become. Indeed, for many with whom we spoke, it proved
easier to talk about that past than to imagine how FIT might be different
in the future. It is the past and the institution's heritage that allow
members of the FIT community to describe the college in remarkably consistent
terms. FIT is about work and jobs and skills, as well as the fashion
industry worldwide. FIT fosters opportunity, both for individuals and the
communities from which they come. FIT is a place of public responsibilities
and obligations. Finally, FIT is about creativity and the special people,
both old and young, who have the skills, training, and vision to make images
and ideas tangible.
At the same time, there is a growing sense that FIT will need to change--
and change purposefully--in order to flourish. Everyone wants to keep, and
where possible strengthen, FIT's fashion signature, although some want that
signature extended to include related industries and endeavors, what one
interviewee called the "life-style industries." There is a parallel sense
that FIT needs to retain its commitment to recruiting faculty from among
those with "real industry experience."--though here, too, there is a sense
that academic credentials and academically relevant experiences will prove
more important in the future than in the past. Change is already leading
FIT to grow its baccalaureate enrollments and programs and to explore new
opportunities for master's degrees and programs of executive education.
In most institutions, most of the time, strategic planning is about
exploring alternate futures--changes in curriculum, program mix, organization,
and governance. Major initiatives are expected to lead to significant changes
in what people--students, faculty, and staff--do. People all across FIT talk
readily of a future in which the college is broadly recognized as the premier
institution supplying skilled designers and managers to both the fashion
industry itself and the lifestyle related industries that the public associates
with style and creativity. They talk of a FIT that needs to "go global," with
an emphasis on the new technologies that are reshaping how the fashion and
related industries design and produce their products as well as manage their
businesses. But they also talk passionately about the importance of FIT
remaining true to its historic mission of empowering individuals who otherwise
would not have the chance to achieve their ambitions.
Pursing this future vision will require addressing a host of tough issues,
including all of the following:
- Student Mix
- Curriculum and Program Mix
- Faculty Mix
- Student/Campus Life
- Facilities and Campus Planning
- Connections to the Fashion and Life-Style Industries
Given that challenge, the issues to be discussed at the first set of
roundtables might be framed as follows:
1. Whom does FIT want to teach?
More than most institutions with
whom we have worked, FIT can actually chose its future--there is sufficient
demand for its programs to do just that. What the data tell us is that FIT
is already changing--more out of state students, more students interested in
a baccalaureate program, more students from middle-class economic
backgrounds. The more FIT invests in its baccalaureate programs, the more
its student profile is likely to shift in these directions.
A host of questions follow suit, beginning with: Should FIT become
primarily a baccalaureate institution, perhaps even changing it status within
SUNY? What would be lost--and what would be gained? Or, can FIT have it
both ways--both building up its baccalaureate programs while preserving, even
strengthening its AAS programs? If both the availability of good jobs and the
interests of potential students point away from investments in terminal AAS
programs, what would be the rationale for continuing to have those degrees as an
integral part of FIT's mix of degrees and programs?
To this latter question two answers were suggested. First, offering
two-year degrees leading to ready employment in the fashion and related
industries is at the core of FIT's historic mission. FIT has been an institution
committed to serving recent arrivals to the U.S., students who were the first in
their families to seek a college education, students who simply couldn't afford
to enroll in a four-year institution, and finally students who needed to go to
work as soon as possible. We also heard a variant of this theme that was more
in keeping with the current student profile--namely, that FIT needed to continue
to serve motivated students who simply were not ready to make a four-year
commitment. From this perspective, FIT is not really a community college in that
its programs are designed for students who know what they want to do and, in the
design areas, who have the discipline to develop a portfolio that can pass muster
with the faculty.
Complicating this discussion is FIT's relationship with the City of New York,
which contributes substantial sums to underwrite the cost of an FIT education.
Though considerable effort has been invested in recruiting youngsters from New
York City's public high schools, FIT, year by year, is less an institution dominated
by NYC enrollments. At the moment, the increase in the number of students from the
New York suburbs along with out-of-state enrollments is "happening on its own" as
FIT's baccalaureate programs and low costs are becoming ever stronger magnets. Were
FIT to make a major investment in the recruiting and marketing of new students,
there is every likelihood that the out-of-state and suburban cast of the institution
would become ever more pronounced.
Finally, there is the question as to whether, in market terms, FIT can have its
cake and eat it too. Can FIT prove attractive both to students seeking a terminal
AAS degree and to those seeking a baccalaureate or an advanced degree? Can FIT
achieve a student profile that builds on the strengths of its baccalaureate programs
while still preserving the environment of opportunity its associate's degrees have
long provided students from New York City and Long Island?
2. What needs to be taught and how?
In contemplating the kinds of curricular
changes that lie just over the horizon, we asked most of those whom we interviewed,
"What will the fashion and lifestyle industries require--in terms of specific skills,
design and management creativity, and the ability to embrace new technologies?"
FIT prides itself on its ability to train its students for real jobs with real futures.
The measure of FIT's success remains the ability of its graduates to get good jobs and
build successful careers. Not surprisingly, then, no one to whom we talked wanted to
lessen the emphasis that the FIT curriculum has historically placed on industry
expertise and experience.
Within this broad consensus, however, there were eddies of concern and occasional
discontent. There was a sense that the FIT curriculum was becoming overloaded. That
too often faculty had incorporated new material without discarding anything else--with
the net result that the time students spend in class and labs and in completing their
required projects and assignments. The problem of overloading was at times compounded
by the uncertainty regarding what ought to be covered in the first two years and what
only the students who had matriculated in a bachelor's program needed to know. Some
went so far as to suggest that some of FIT's most successful advanced students were
openly questioning whether they were really learning much that was new in their last
semesters.
A second compounding curricular element was the increasing importance of digital
technologies in both the design and manufacture of fashion and related products.
Whole departments and programs must now determine how much of FIT's traditional
curriculum is being rendered moot by the new technologies. From where will the funds
come to acquire the new equipment on which students need to be trained? How much must
be spent to retrain and retool key members of the FIT faculty whose experiences and
expertise are rooted in the older technologies? Does the growing importance of
digital technologies mean that FIT graduates, particularly in the bachelor's programs,
need more science or more math?
Globalization is the third element making FIT's curricular choices more complex
and probably more difficult. If, for example, more design and management jobs are
going to places like China and Europe, does FIT need to place greater emphasis on
acquiring a foreign language? On spending a semester or more abroad? On learning
more about the economic underpinnings of globalization?
3. How will the composition of the faculty change?
Changes in the mix of
students and programs--the two dominant concerns that surfaced in our interviews -
lead naturally to a set of dependent questions beginning with, "Where should FIT
look for new faculty members?" We sensed that a conversation is beginning as to
whether FIT needs to have more full-time faculty, though not necessarily fewer
part-time faculty. In the future, as in the past, should FIT recruit a preponderance
of its full-time faculty from among its part-time instructors? Some believe it is
now time for FIT to signal that it is interested in both experience and advanced
academic preparation. Should a demonstrated capacity for research become more of a
criterion for appointment? In which fields, areas, and specialties should FIT
concentrate its research interests and investments? If research and professionalism
are to become more important, how can FIT ensure that creativity continues to play a
central role in attracting key faculty to the college?
4. How will campus life change?
Should FIT strive to provide a more
campus-centered set of activities, particularly for its full-time and residential
students? Can or should FIT build a stronger sense of collegiate spirit as a way
of encouraging students to remain connected to FIT after graduation? What must FIT
do to create a collegiate community of "belongers?"
5. How will the campus change physically?
Beyond the new facilities
anticipated in the recently completed master plan, what additional buildings or
spaces will be required for FIT to achieve its ambitions? What would it take to
make FIT a "destination campus?" Does FIT require a larger footprint--and, if the
answer to that question is "yes," how and where can the necessary expansion take
place? Does FIT need to expand its mix of classrooms and labs to include larger
lecture halls and more flexible laboratory space?
6. How good are FIT's connections to a changing industry?
FIT has grown and
prospered because it was "of the industry." Its faculty knew what the industry wanted
because they had spent an important part of their own careers there. Until recently,
that industry was just down the block or across town. Now all that is changing. The
industry's manufacturing has been dispersed. Its design functions are already less
concentrated in New York. The industry's financial and headquarter functions may be
the next to become more scattered. A number of people with whom we talked worried
about whether FIT's connections with this more global set of enterprises would be as
robust as its connections when the fashion industry was New York-centered. What must
FIT do proactively to build partnerships with the new Asian manufacturing centers?
With the design centers in Europe? With a dispersed set of fashion headquarters? What
are the major shifts in the nature, location, and organization of the fashion industry
that FIT needs to track? How well is FIT plugged into those changes? Does FIT talk
enough to the employers of its graduates in general and to those outside of New York in
particular? Is FIT sufficiently well organized to respond quickly and purposefully to
changes in the fashion industry? What must the college do to ensure that the fashion
industry sees FIT as a major source of ideas and people?
Midway through this first round of interviews, I was asked by one interviewee
whether there was a common set of topics that emerged from this aspect of the planning
process. I allowed that over the years we had evolved such a list, but added that with
each engagement we try to be certain that we are listening to the specific needs of
each campus. In the case of FIT, however, I already knew that a quite different list
would emerge from the interviews.
Let me make the same point in another way. Almost all planning processes at some
point come to focus on what I have called the student mix. In most cases, however,
these discussions are pro forma. Most institutions cannot change their student mix in
any dramatic way. The exceptions are struggling liberal arts colleges. Since they have
too few students already, they need to plan for a more robust and, in that sense,
changed student mix. FIT can--and needs to––ask the student mix question
from a position of strength rather than weakness. To repeat an observation made earlier,
FIT has sufficient market demand that it can actually choose to change its mix of students.
How FIT addresses the remaining topics depends on how it answers the first question:
"Over the next decade and beyond, where should our students come from, what should
they study (and for how long), and for what kinds of jobs should we be preparing them?"
When we meet on October 19, I suggest we begin by reviewing each of the six topic
areas identified in this memo, asking, "What is missing? What really doesn't belong?"
We would then turn to the question of planning strategy--where, when, and why does the
planning process need to be explicit about the kind of changes being contemplated.
Let me close with an image that came to mind as I reviewed my interview notes. The
sense I had was that FIT was anchored to its past--and that it could not move forward
without first weighing anchor. It is an image that has at its core a sense of
"pent-up energy." The question before the house, I think, is: "How
can FIT best release that energy without putting the college or its future at risk?"

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