Welcome to the Packaging Design Department!
Packaging Design is a
strategic brand marketing and communication tool that often determines
whether a product is purchased or left on the shelf.
Packaging designers must
consider form, function, structure, ergonomics, typography, and imagery when
dressing a product. From computer design and package construction to brand
development and environmental concerns, students are immersed in the process of
designing packages for categories such as food and beverage, health care, home
furnishings, technology, and trade.