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Gladys Marcus Library | Research Guides |
Subject Headings Used in Online Catalog


Marketing/Trade, Retail Trade/Consumers, & Advertising
  Revised 2004

Prepared by Loraine Baratti &
Janette Rozene, Associate Professor, Cataloging Department
The Library uses Library of Congress Subject Headings in StyleCat   Online Catalog
For an outline of the Library of Congress Classification and the corresponding subject headings,  click here.


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Marketing & Trade  |  Advertising  |  Retail Trade & Consumers

MARKETING & TRADE

 

Business people

 

Communication in export marketing

 

Communication in marketing

 

Comparative advantage International trade

 

Comparative marketing

 

Consumer price indexes

 

Consumption Economics

 

Corporate image

 

Customs administration

 

Delivery of goods

 

Demographic surveys

 

Demography

 

Demography Mathematical models

 

Direct marketing

 

Duty-free importation

 

Economic forecasting

 

Electronic commerce

 

Euro

 

Exhibitions

 

Export associations

 

Export controls

 

Export credit

 

Export marketing

 

Export marketing Information services

 

Export marketing Management

 

Export processing zones

 

Export sales

 

Export sales contracts

 

Export trading companies

 

Exports

 

Forecasting

 

Foreign licensing agreements

 

Foreign trade promotion

 

Foreign trade regulation

 

Free enterprise

 

Free trade

 

Generic products Marketing

 

Import quotas

 

Imports

 

Income

 

Income distribution

 

Industrial marketing

 

Industrial marketing Management

 

Industrial promotion

 

Industrial publicity

 

International trade

 

Internet marketing

 

License agreements

 

Lobbying

 

Market segmentation

 

Market share

 

Market surveys

 

Market surveys Evaluation

 

Marketing

 

MarketingCase studies

 

Marketing Collections

 

Marketing Costs

 

Marketing Databases

 

Marketing Decision making

 

Marketing Dictionaries

 

Marketing Handbooks manuals

 

Marketing Information services

 

Marketing Law and legislation

 

Marketing Management

 

Marketing Planning

 

Marketing Problems exercises

 

Marketing Psychological aspects

 

Marketing Social aspects

 

Marketing Study and teaching

 

Marketing Vocational guidance

 

 

See also specific industries and products subdivided by Marketing such as:
Architectural services Marketing ; Books Marketing
 

Marketing audits

 

Marketing channels

 

Marketing research

 

Mass media and business

 

Merchandise licensing

 

Motivation Psychology

 

Motivation research Marketing

 

Multilevel marketing

 

New business enterprises

 

New products

 

New products Management

 

New products Marketing

 

Nontariff trade barriers

 

Over-the-counter markets

 

Patent laws and legislation

 

Persuasion Psychology

 

Population Statistics

 

 

See also: United States Population Statistics
 

Population forecasting

 

Protectionism

 

Public opinion polls

 

Public relations

 

Public relations Corporations

 

Publicity

 

Questionnaires

 

Sampling Statistics

 

Supply and demand

 

Target marketing

 

Tariff

 

Tariff on textile fabrics

 

Telemarketing

 

Telephone selling

 

Telephone surveys

 

Teleshopping

 

Trade regulation

 

Trade secrets

 

Trademark licenses

 

Trademarks

 

Wholesale trade

 

Women heads of households

 

Women in marketing

 

 

 

See also:

 

New York NY

 

New York NY Economic conditions

 

New York NY Markets

 

New York NY Stores

 

New York State Manufactures

 

New York Metropolitan Area

 

New York Metropolitan Area Economic conditions

 

New York Metropolitan Area Industries

 

 

 

See also related terms such as: Competition ; Culture ; Life style ; Luxury ; Public interest ; Public opinion ; Social indicators ; Social values ; Value ; Wealth ; Zip code ; etc

 

 

 

See also entries such as:

 

American Marketing Association

 

Direct Marketing Association US

 

Fairchild Publications

 

National Retail Merchants Association

 

United States Bureau of the Census

 

 

 

 

ADVERTISING

 

Advertising

 

Advertising Psychological aspects

 

Advertising Rate of return

 

 

See also subdivided by products and industries such as Carbonated beverages, Cigarettes, Clothing and dress, Clothing trade, Cosmetics, Fashion, Textile industry and fabrics
 

Advertising Comparison

 

Advertising Direct Mail

 

Advertising Industrial

 

Advertising Point-of-sale

 

Advertising agencies

 

Advertising campaigns

 

Advertising campaigns Evaluation

 

Advertising copy

 

Advertising departments

 

Advertising fliers

 

Advertising laws

 

Advertising media planning

 

Cooperative advertising

 

Slogans

 

 

RETAIL TRADE & CONSUMERS

 

Barter

 

Brand choice

 

Brand name products

 

Catalogs

 

Catalogs Commercial

 

Chain stores

 

Clerks Retail trade

 

Commercial products

 

Consumer behavior

 

Consumer complaints

 

Consumer credit

 

Consumer education

 

Consumer goods

 

Consumer protection

 

Consumer satisfaction

 

Consumers

 

Consumers Attitudes

 

Consumers Case studies

 

Consumers Decision making

 

Consumers Information services

 

Consumers Mathematical models

 

Consumers Research

 

 

See also groups of persons such as African Americans as consumers ; Aged as consumers ; Asian Americans as consumers ; Child consumers ; Hispanic Americans as consumers ; Minority consumers ; Teenage consumers ; Women consumers ; Youth as consumers
 

Consumers’ preferences

 

Containers

 

Cost and standard of living

 

Coupons Retail trade

 

Customer relations

 

Customer service

 

Department stores

 

Department stores Catalogs

 

Department stores Costs

 

Department stores Employees

 

Direct selling

 

Discount houses Retail trade

 

Display of merchandise

 

Franchises Retail trade

 

General stores

 

Inventories

 

Inventories Retail

 

Inventory control

 

Mail order business

 

Mail order business Catalogs

 

Mail order business Directories

 

Manufactures Catalogs

 

Markdowns

 

Merchandising

 

Merchants

 

Online retail stores

 

Outlet stores

 

Packaging

 

Point-of-sale systems

 

Premiums Retail trade

 

Price discrimination

 

Prices

 

Pricing

 

Product coding

 

Product life cycle

 

Product management

 

Product safety

 

Products liability

 

Public relations

 

Public relations Retail trade

 

Purchasing

 

Purchasing agents

 

Purchasing power

 

Quality control

 

Quality of products

 

Rebates

 

Retail trade

 

Retail trade Accounting

 

Retail trade Automation

 

Retail trade Case studies

 

Retail trade Communication systems

 

Retail trade Data processing

 

Retail trade Finance

 

Retail trade Job descriptions

 

Retail trade Management

 

Retail trade Security measures

 

Retail trade Statistics

 

Retail trade Vocational guidance

 

Retail trade surveys

 

Sales forecasting

 

Sales letters

 

Sales management

 

Sales personnel

 

Sales promotion

 

Secondhand trade

 

Self-service stores

 

Selling

 

 

See also subdivided by products such as Clothing, Cosmetics, Jewelry, etc
 

Shipment of goods

 

Shopping

 

Shopping centers

 

Shopping malls

 

Show-windows

 

Specialty stores

 

Store decoration

 

Store fixtures

 

Store location

 

Stores Retail

 

Stores Retail Automation

 

Stores Retail Catalogs

 

Stores Retail Design

 

Stores Retail Design and construction

 

Stores Retail Designs and plans

 

Stores Retail Directories

 

Stores Retail History

 

Stores Retail Management

 

Stores Retail Planning

 

Stores Retail Remodeling

 

Stores Retail Themes, motives

 

Stores Retail Vocational guidance

 

Women sales personnel

 

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