Advertising / Communication & Mass Media  Revised 2003

Prepared by Loraine Baratti &
Janette Rozene, Associate Professor, Cataloging Department

The Library uses Library of Congress Subject Headings in StyleCat   Online Catalog. 
For an outline of the Library of Congress Classification and the corresponding subject headings,  click here.

Advertising  |  Communication & Mass Media  |  Forecasting  |  Internet Shopping

ADVERTISING Advertising      --Awards      --Biography      --Brand name products      --Case studies      --Costs      --Cross-cultural studies      --Decision-making      --Economic aspects      --Equipment and supplies      --Exhibitions      --History      --Job descriptions      --Language      --Management      --Periodicals      --Posters      --Psychological aspects      --Rate of return      --Research      --Self-regulation      --Social aspects      --Specimens      --Statistics      --Vocational guidance      See also advertising of specific products such as : Advertising –Automobiles, etc. Advertising, Direct-mail Advertising, Industrial Advertising, Magazine Advertising, Newspaper Advertising, Outdoor Advertising, Point-of-sale Advertising, Political Advertising, Public service Advertising agencies      --Directories      --Law and legislation      --Management      See also names of agencies such as Saatchi & Saatchi; Chiat-Day, Inc., etc. Advertising and children Advertising and youth Advertising campaigns Advertising cards Advertising copy Advertising departments Advertising fliers Advertising laws Advertising layout and typography See also: Layout (Printing) Advertising media planning Advertising photography Advertising specialties Advertising t-shirts Billboards Brand name products Broadcast advertising Business names Cable television advertising Catalogs Color in advertising Commercial art Commercial catalogs Commercial photography Commercial products –Testing Comparison advertising Consumer behavior Consumer education Consumer goods Consumer price indexes Consumer protection Consumer satisfaction Consumers      --Attitudes Consumption (Economics)      --Consumer behavior Cooperative advertising Copyright      --Art      --Moral rights      --Photographs      --Royalties Corporate image Coupons (Retail trade) Creation (Literary, artistic, etc.) Creative ability Customer loyalty Deceptive advertising Demographic surveys Direct marketing Display of merchandise Electric signs Fair use (Copyright) Graphic arts Graphic methods Help-wanted advertising Image processing      --Digital techniques Industrial promotion Industrial publicity Internet advertising Internet marketing Law and art Mail-order business Mailing lists Markdowns Market segmentation Market share Market surveys Marketing      --Costs      --Decision making      See also headings such as : New products --Marketing Marketing channels Marketing research Merchandising      See also headings such as : Clothing trade, Fashion merchandising Motivation (Psychology) Motivation research (Marketing) Package printing Packaging Painted signs and signboards Periodicals Persuasion (Psychology) Photographers Photography Point-of-sale systems Positioning (Advertising) Posters Pressure groups Printing Product safety Products liability Public opinion polls Publicity Questionnaires Radio advertising Rebates Retail trade Sales promotion Selling      See also subdivided by products such as:      --Clothing, --Cosmetics, etc. Sex in advertising Sex role in advertising Shopping bags Show windows Sign painting Signs and signboards Slogans Stereotype (Psychology) in advertising Storefronts Subliminal projection Symbolism in advertising Television advertising Television advertising and children Trademarks Visual literacy Women consumers Women in advertising Women in the advertising industry      See also headings such as: Baby boom generation, Fads, Lifestyles, Popular culture, Social values, etc.      See also corporate entries as subject such as: American Broadcasting Company WBAI Radio (New York, N.Y.) * local subject heading

COMMUNICATION & MASS MEDIA Acoustical engineering Amateur radio stations Animated films Animated television programs Animation (Cinematography) Artificial satellites in telecommunication Broadcast journalism Broadcasting Business communication Cameras Censorship Cinematographers Cinematography      --Special effects Color cinematography Commercial photography Communication      --Economic aspects      --Methodology      --Research      --Social aspects Communication, International Communication and traffic Communication in export marketing Communication in marketing Computer animation Computer network resources Content analysis (Communication) Data transmission systems Digital cameras Digital media Direct marketing Educational broadcasting Electronic cameras Electronic journals Electronic publishing Home video systems industry Hypertext systems Infomercials Interactive multimedia Intercultural communication Internet      --Censorship Internet in publicity Internet marketing Journalism Journalism, Commercial Journalistic ethics Mass media      --Audiences      --Censorship      --Economic aspects      --Influence      --Moral and ethical aspects      --Objectivity      --Political aspects      --Psychological aspects      --Social aspects      --Statistics      --Technological innovations      See also : Black English in mass media, Sex in mass media, Sex role in mass media, Violence in mass media, Women in mass media, Youth in mass media, etc. Mass media and business Mass media and culture Mass media and language Mass media and race relations Mass media and sex Mass media and teenagers Mass media and women Mass media specialists      See also names such as McLuhan, Marshall. Minorities in television broadcasting Motion picture cameras Motion pictures Multimedia systems Newspaper layout and typography Newspapers Oral communication Photographers Photography Press Press monopolies Public radio Public relations Public speaking Radio advertising Radio audiences Radio broadcasters Radio broadcasting Social classes in mass media Sound –Recording and reproducing Stock photography      --Databases Telecommunication      --Forecasting      --Social aspects Telecommunication policy Telecommunication systems Telephone etiquette Telephone in business Teletext systems Television      --Equipment and supplies      --Law and legislation      --Lighting      --Production and direction      --Psychological aspects      --Social aspects      --Stage-setting and scenery      See also: Cable television, Cable television advertising, Color television, Direct broadcast satellite television, Industrial television, Public television, Subscription television. Television advertising      --Awards Television authorship Television broadcasting      --Influence      --Moral and ethical aspects      --Social aspects Television broadcasting policy Television cameras Television display systems Television film recording Television graphics Television in politics Television programs Television stations Television viewers --Psychology Video recording Video tape recorder industry Video tape recorders Video tapes      --Editing Visual communication      --Digital techniques      --Psychological aspects Web publishing Web servers Web site development Web sites –Design Women in television broadcasting Women in the mass media industry      See also: Women journalists, Women on television, Women television personalities. World Wide Web Zapping (Television) Zipping (Video recordings)   Forecasting      See also terms subdivided by –Forecasting such as: Advertising –Forecasting Fashion –Forecasting Retail trade –Forecasting      See also Business forecasting, Economic forecasting, Employment --Forecasting Internet Shopping For e-commerce see: Electronic commerce Internet advertising Internet marketing Online retail stores * Retail trade --Automation Retail trade --Computer networks Shopping --Computer network resources Telemarketing Teleshopping Virtual communities Virtual stores Top of Page