Advertising / Communication & Mass Media  Revised 2003

Prepared by Loraine Baratti &
Janette Rozene, Associate Professor, Cataloging Department

The Library uses Library of Congress Subject Headings in StyleCat   Catalog. 
For an outline of the Library of Congress Classification and the corresponding subject headings,  click here.
 

StyleCat  CATALOG QUICK SEARCH 1. Highlight/drag, copy/paste or type subject heading from  below into search box. 2. Click GO.   Word or Phrase: Field to search: All Fields Title Author Subject

Advertising  |  Communication & Mass Media  |  Forecasting  |  Internet Shopping
 

ADVERTISING   Advertising   Advertising Awards   Advertising Biography   Advertising Brand name products   Advertising Case studies   Advertising Costs   Advertising Cross-cultural studies   Advertising Decision-making   Advertising Economic aspects   Advertising Equipment and supplies   Advertising Exhibitions   Advertising History   Advertising Job descriptions   Advertising Language   Advertising Management   Advertising Periodicals   Advertising Posters   Advertising Psychological aspects   Advertising Rate of return   Advertising Research   Advertising Self-regulation   Advertising Social aspects   Advertising Specimens   Advertising Statistics   Advertising Vocational guidance        See also advertising of specific products such as : Advertising Automobiles, etc   Advertising Direct-mail   Advertising Industrial   Advertising Magazine   Advertising Newspaper   Advertising Outdoor   Advertising Point-of-sale   Advertising Political   Advertising Public service   Advertising agencies   Advertising agencies Directories   Advertising agencies Law and legislation   Advertising agencies Management     See also names of agencies such as Saatchi & Saatchi; Chiat-Day, Inc, etc   Advertising and children   Advertising and youth   Advertising campaigns   Advertising cards   Advertising copy   Advertising departments   Advertising fliers   Advertising laws   Advertising layout and typography   See also: Layout Printing   Advertising media planning   Advertising photography   Advertising specialties   Advertising t-shirts   Billboards   Brand name products   Broadcast advertising   Business names   Cable television advertising   Catalogs   Color in advertising   Commercial art   Commercial catalogs   Commercial photography   Commercial products Testing   Comparison advertising   Consumer behavior   Consumer education   Consumer goods   Consumer price indexes   Consumer protection   Consumer satisfaction   Consumers   Consumers Advertising Attitudes   Consumption Economics   Consumption Economics Consumer behavior   Cooperative advertising   Copyright   Copyright Art   Copyright Moral rights   Copyright Photographs   Copyright Royalties   Corporate image   Coupons Retail trade   Creation Literary, artistic, etc   Creative ability   Customer loyalty   Deceptive advertising   Demographic surveys   Direct marketing   Display of merchandise   Electric signs   Fair use Copyright   Graphic arts   Graphic methods   Help-wanted advertising   Image processing   Image processing Digital techniques   Industrial promotion   Industrial publicity   Internet advertising   Internet marketing   Law and art   Mail-order business   Mailing lists   Markdowns   Market segmentation   Market share   Market surveys   Marketing   Marketing Costs   Marketing Decision making     See also headings such as: New products  Marketing, Marketing channels, Marketing research, Merchandising     See also headings such as: Clothing trade, Fashion merchandising   Motivation Psychology   Motivation research Marketing   Package printing   Packaging   Painted signs and signboards   Periodicals   Persuasion Psychology   Photographers   Photography   Point-of-sale systems   Positioning Advertising   Posters   Pressure groups   Printing   Product safety   Products liability   Public opinion polls   Publicity   Questionnaires   Radio advertising   Rebates   Retail trade   Sales promotion   Selling        See also subdivided by products such as: Selling Clothing, Selling Cosmetics, etc   Sex in advertising   Sex role in advertising   Shopping bags   Show windows   Sign painting   Signs and signboards   Slogans   Stereotype Psychology in advertising   Storefronts   Subliminal projection   Symbolism in advertising   Television advertising   Television advertising and children   Trademarks   Visual literacy   Women consumers   Women in advertising   Women in the advertising industry       See also headings such as: Baby boom generation, Fads, Lifestyles, Popular culture, Social values, etc   See also corporate entries as subject such as: American Broadcasting Company, WBAI Radio New York NY   COMMUNICATION & MASS MEDIA   Acoustical engineering   Amateur radio stations   Animated films   Animated television programs   Animation Cinematography   Artificial satellites in telecommunication   Broadcast journalism   Broadcasting   Business communication   Cameras   Censorship   Cinematographers   Cinematography   Cinematography Special effects   Color cinematography   Commercial photography   Communication   Communication Economic aspects   Communication Methodology   Communication Research   Communication Social aspects   Communication International   Communication and traffic   Communication in export marketing   Communication in marketing   Computer animation   Computer network resources   Content analysis Communication   Data transmission systems   Digital cameras   Digital media   Direct marketing   Educational broadcasting   Electronic cameras   Electronic journals   Electronic publishing   Home video systems industry   Hypertext systems   Infomercials   Interactive multimedia   Intercultural communication   Internet   Internet Censorship   Internet in publicity   Internet marketing   Journalism   Journalism, Commercial   Journalistic ethics   Mass media   Mass media Audiences   Mass media Censorship   Mass media Economic aspects   Mass media Influence   Mass media Moral and ethical aspects   Mass media Objectivity   Mass media Political aspects   Mass media Psychological aspects   Mass media Social aspects   Mass media Statistics   Mass media Technological innovations        See also : Black English in mass media, Sex in mass media, Sex role in mass media, Violence in mass media, Women in mass media, Youth in mass media, etc   Mass media and business   Mass media and culture   Mass media and language   Mass media and race relations   Mass media and sex   Mass media and teenagers   Mass media and women   Mass media specialists        See also names such as McLuhan Marshall   Minorities in television broadcasting   Motion picture cameras   Motion pictures   Multimedia systems   Newspaper layout and typography   Newspapers   Oral communication   Photographers   Photography   Press   Press monopolies   Public radio   Public relations   Public speaking   Radio advertising   Radio audiences   Radio broadcasters   Radio broadcasting   Social classes in mass media   Sound Recording and reproducing   Stock photography   Stock photography Databases   Telecommunication   Telecommunication Forecasting   Telecommunication Social aspects   Telecommunication policy   Telecommunication systems   Telephone etiquette   Telephone in business   Teletext systems   Television   Television Equipment and supplies   Television Law and legislation   Television Lighting   Television Production and direction   Television Psychological aspects   Television Social aspects   Television Stage-setting and scenery     See also: Cable television, Cable television advertising, Color television, Direct broadcast satellite television, Industrial television, Public television, Subscription television   Television advertising   Television advertising Awards   Television authorship   Television broadcasting   Television broadcasting Influence   Television broadcasting Moral and ethical aspects   Television broadcasting Social aspects   Television broadcasting policy   Television cameras   Television display systems   Television film recording   Television graphics   Television in politics   Television programs   Television stations   Television viewers  Psychology   Video recording   Video tape recorder industry   Video tape recorders   Video tapes   Video tapes Editing   Visual communication   Visual communication Digital techniques   Visual communication Psychological aspects   Web publishing   Web servers   Web site development   Web sites Design   Women in television broadcasting   Women in the mass media industry         See also: Women journalists Women on television, Women television personalities   World Wide Web   Zapping Television   Zipping Video recordings     Forecasting   See also terms subdivided by Forecasting such as:   Advertising Forecasting   Fashion Forecasting   Retail trade Forecasting       See also Business forecasting, Economic forecasting, Employment  Forecasting     Internet Shopping  For e-commerce see:   Electronic commerce   Internet advertising   Internet marketing   Online retail stores   Retail trade    Retail trade Automation   Retail trade Computer networks   Shopping Computer network resources   Telemarketing   Teleshopping   Virtual communities   Virtual stores       Top of Page