Company - History  |  Company - Marketing Information  | 
Company - Financial Information  |  Industry Sources  | 
Market Share & Business Rankings Sources  | Consumer Demographics  |  Psychographic Information  | Government Regulations  | Media
 

A. COMPANY - HISTORY

To find information on company history, consult StyleCat [Online Catalog]    under the company name.    Some suggested titles located in the Reference Reading Room (4th floor)  are:         Company Profiles for Students - 280 public and private company profiles (Index Table #2)   Corporate Statements: The Official Missions, Goals, Principles & Philosophies of Over 500 Companies  (Index Table #1)   Encyclopedia of Consumer Brands - information on consumable products, personal products & durable goods  (Index Table #2)   Grand Emporiums - history of department stores (Reference Stacks HF5465.U5 H46 1980)   Great Merchants - history of retail stores (Reference Stacks HF5429 .M288 1966)   International Directory of Company Histories - world's largest companies (Index Table #2)   Job Seekers Guide to Socially Responsible Companies - company overview, vision statement, socially responsible activities (Index Table #1)   Mission Statement Book – 301 corporate mission statements (Index Table #1)   Notable Corporate Chronologies - major corporate events are arranged by year (Index Table #2)   Old Masters of Retailing - history of specialty and department stores (Reference Stacks HF5429 .R375)   Store - history of department and specialty stores (Reference Stacks HF5465 .U4 B57 1978)   Ward’s Private Company Profiles – overview of the business and operations (Index Table #1)       Databases on the Digital Library (Current FIT username/password required):   Business & Company Resource Center with PROMT and Investext Plus   Business Source Premier / Business Searching Interface   Hoover's Online

B. COMPANY - MARKETING INFORMATION

For current marketing information, consult these databases on the Digital Library:         Business & Company Resource Center with PROMT and Investext Plus   Business Source Premier / Business Searching Interface   General OneFile   Mintel Reports   Textile Technology Index (TTI)

C. COMPANY - FINANCIAL INFORMATION

To find information on a company's financial background consult directories.       Some sample directories located in the Reference Reading Room (4th floor) are:         Directory of Apparel Specialty Stores (Reference Desk Directory_F)   Directory of Department Stores (Reference Desk Directory_F)   Million Dollar Directory (Index Table #1)   National Register of Apparel Manufacturers: Men’s & Boy’s Wear (Reference Desk Directory_A)   National Register of Apparel Manufacturers: Women’s & Children’s Wear (Reference Desk Directory_A)   Plunkett's Apparel & Textiles Industry Almanac (Reference Desk Directory_A)   Plunkett's Retail Industry Almanac (Reference Desk Directory_F)   Standard & Poor's Register (Index Table #1)   Standard & Poor's Stock Market Encyclopedia (Index Table #1)   Ward's Business Directory (Index Table #1)       For information from the company, consult:   Annual reports & 10K (Periodicals, 6th fl.) (See also Internet Guide #2: Business Resources on the Web)       For current financial information, consult these databases databases on the Digital Library:   Business & Company Resource Center with PROMT and Investext Plus   Business Source Premier / Business Searching Interface   Hoover's Online   General OneFile   Mintel Reports   Textile Technology Index (TTI)

D. INDUSTRY SOURCES

To find information on industries, consult StyleCat [Online Catalog]  for books. Some suggested titles located in the Reference Reading Room (4th floor) are: A to Z Market Guides – for apparel statistics (Reference Desk)   Encyclopedia of American Industries - Vol.1 provides coverage of 460 manufacturing industries; Vol.2 provides coverage of service and non-manufacturing industries (Index Table #2) Encyclopedia of Global Industries - International information for 155 industries (Index Table #2) Infomat Research Reports (Reference Desk) (See Fashion Merchandising Management bibliography) Manufacturing & Distribution U. S. A. - industry statistics and rankings (Index Table #2) Retail Business Research Handbook (Reference Desk A HF5429.3 .R4) Standard & Poor's Industry Surveys - industry overview and company information (Reference Desk) Statistical Abstract of the United States - industry statistics (Reference Desk Demographics HA202) To find current information on an industry or company, consult these databases databases on the Digital Library: Business & Company Resource Center with PROMT and Investext Plus Business Source Premier / Business Searching Interface General OneFile Mintel Reports Textile Technology Index (TTI)

E. MARKET SHARE & BUSINESS RANKING SOURCES

Some titles located in the Reference Reading Room (4th floor) are:   Business Rankings (Index Table #2)   Manufacturing U. S. A. (Index Table #2)   Market Share Reporter (Index Table #2)   Ward's Business Directory (Index Table #2)       To find market share information, consult these databases databases on Digital Library.   Business & Company Resource Center   General OneFile   Mintel Reports

F. CONSUMER DEMOGRAPHICS

To find consumer demographic information on a product category, consult:   Mediamark Research MRI+  (Ask at Reference Desk for CD-ROM and also on Digital Library)   Simmons Study of Media & Markets (Ask at Reference Desk for CD-ROM)       To find information on market segmentation consult:   Market Segmentation: A Guide to Sources of Information http://www.loc.gov/rr/business/marketing/ Lists sources of information on generational ethnicity, lifestyle, gender, gay/lesbian groups, etc.

G. PSYCHOGRAPHIC INFORMATION

For psychographic information, consult:   Lifestyle Market Analyst (Reference Desk)

H. GOVERNMENT REGULATIONS

Code of Federal Regulations  (on the Web and also in Reference Stacks  KF70.A3)   Do's and Don'ts in Advertising (Reference Desk)

I. MEDIA

CMR (formerly LNA) - media expenditures by company (4th floor-Media & 4th Floor – Computer Stations)   Standard Rate & Data Service (SRDS) - gives the cost of placing an ad in various media (4th floor-Media and Digital Library)