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A. COMPANY -
HISTORY |
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To find information on company
history, consult StyleCat
 [Online Catalog] under the company
name. |
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suggested titles located in the Reference
Reading Room (4th floor)
are: |
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Company Profiles for
Students - 280 public and
private company profiles (Index Table
#2) |
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Corporate Statements:
The Official Missions, Goals, Principles &
Philosophies of Over 500 Companies
(Index Table
#1) |
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Encyclopedia of
Consumer Brands -
information on consumable products, personal
products & durable goods (Index Table
#2) |
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Grand
Emporiums - history of
department stores (Reference Stacks HF5465.U5 H46
1980) |
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Great
Merchants - history of
retail stores (Reference Stacks HF5429 .M288
1966) |
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International
Directory of Company Histories - world's largest companies (Index Table
#2) also on Digital library - Business & Company
Resource Center) |
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Job Seekers Guide to
Socially Responsible Companies - company overview, vision statement,
socially responsible activities (Index Table
#1) |
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Mission Statement
Book – 301 corporate
mission statements (Index Table #1) |
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Notable Corporate
Chronologies - major
corporate events are arranged by year (Index Table
#2) |
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Old Masters of
Retailing - history of
specialty and department stores (Reference Stacks HF5429
.R375) |
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Store - history of department and specialty
stores (Reference Stacks HF5465 .U4 B57
1978) |
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Ward’s Private
Company Profiles –
overview of the business and operations
(Index Table
#1) |
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Databases on the Digital Library (Current FIT
username/password required): |
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Business & Company Resource
Center with PROMT and Investext
Plus |
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Business Source Complete / Business Searching
Interface |
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Hoover's Online |
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B. COMPANY - MARKETING
INFORMATION |
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C. COMPANY - FINANCIAL
INFORMATION |
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To find information on a company's
financial background consult
directories. |
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Some sample directories located in the
Reference Reading Room (4th floor)
are: |
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Directory of Apparel
Specialty Stores
(Reference
Desk Directory_F) |
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Directory of
Department Stores (Reference
Desk Directory_F) |
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Million Dollar
Directory (Index Table
#1) |
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National Register of
Apparel Manufacturers: Men’s & Boy’s
Wear
(Reference
Desk Directory_A) |
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National Register of
Apparel Manufacturers: Women’s & Children’s
Wear
(Reference
Desk Directory_A) |
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Plunkett's Apparel
& Textiles Industry Almanac (Reference
Desk Directory_A) |
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Plunkett's Retail
Industry Almanac
(Reference
Desk Directory_F) |
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Standard & Poor's
Register (Index Table #1) |
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Standard & Poor's Stock Guide (Reference Desk
directory Q) |
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For information from the company,
consult: |
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Annual reports & 10K (Periodicals, 6th
fl.) (See also Internet Guide #2: Business Resources on the
Web) |
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For current financial information, consult
these databases databases on the Digital
Library: |
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Business & Company
Resource Center with PROMT and Investext
Plus |
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Business Source
Complete / Business Searching
Interface |
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Hoover's
Online |
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General
OneFile |
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Mintel
Reports |
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Textile Technology
Complete (TTI) |
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D. INDUSTRY
SOURCES |
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To find information on industries, consult
StyleCat
[Online Catalog] for books. |
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Some suggested titles located in the
Reference Reading Room (4th floor)
are: |
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A to Z Market
Guides – for apparel
statistics (Reference Desk) |
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Encyclopedia of
American Industries -
Vol.1 provides coverage of 460 manufacturing
industries; Vol.2 provides coverage of service and
non-manufacturing industries (Index Table #2- also
available on digital library-Gale Virtual
Reference library) |
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Encyclopedia of
Global Industries -
International information for 155 industries
(Index Table
#2-also available on digital library- Gale Virtual
Reference library) |
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Infomat Research
Reports (Reference Desk) (See Fashion Merchandising Management
bibliography) |
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Manufacturing &
Distribution U. S. A. -
industry statistics and rankings (Index Table
#2-also available on digital library-Gale Virtual
Reference Library) |
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Retail Business
Research Handbook
(Reference Desk
A HF5429.3 .R4) |
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Standard & Poor's
Industry Surveys -
industry overview and company information
(Reference
Desk) |
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Statistical Abstract
of the United States -
industry statistics (Reference
Desk Demographics HA202) |
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To find current information on an industry
or company, consult these databases databases on
the Digital
Library: |
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Business & Company Resource
Center with PROMT and Investext
Plus |
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Business Source Complete/ Business Searching
Interface |
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General OneFile |
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Mintel Reports |
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Textile Technology Complete
(TTI) |
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E. MARKET SHARE &
BUSINESS RANKING SOURCES |
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Some titles located in the Reference
Reading Room (4th floor) are: |
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Business Rankings
(Index Table
#2-also on digital library-Business & Company
Resource Center) |
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Manufacturing U. S.
A. (Index
Table #2) |
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Market Share
Reporter (Index Table #2) |
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To find market share information, consult
these databases databases on Digital
Library. |
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Business & Company Resource
Center |
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General OneFile |
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Mintel Reports |
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F. CONSUMER
DEMOGRAPHICS |
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To find consumer demographic information on
a product category, consult: |
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Infomat reports
(reference desk) |
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Mediamark Research
MRI+ (on
Digital
Library) |
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Mintel (digital Library) |
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market segmentation consult: |
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Market
Segmentation: A Guide to Sources of Information
http://www.loc.gov/rr/business/marketing/
Lists
sources of information on generational ethnicity,
lifestyle, gender, gay/lesbian groups, etc.
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G. PSYCHOGRAPHIC
INFORMATION |
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For psychographic information,
consult: |
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Lifestyle Market Analyst (Reference
Desk) |
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Mintel
(Digital Library) | |
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H. GOVERNMENT
REGULATIONS |
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I. MEDIA |
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TNS (formerly CMR
& LNA) - media
expenditures by company (on Digital library) |
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Standard Rate & Data Service
(SRDS) - gives the cost of placing an ad in
various media (4th floor-Media and Digital
Library) |
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