Communications and External Relations is FIT's centralized office responsible for directing the public information, marketing communications, and government and community relations functions of the college. This website is designed to both inform the FIT community about the goals, mission, and work of the department, as well as serve as a resource for those who seek the services of the unit.

The office is responsible for developing communications strategies to promote the college and its programs both to internal and external audiences. The left-hand navigation can provide you with details on our services, which include:

• advertising
• government and community relations
• graphic design
• internal communications
• marketing strategy
• media planning
• media/public relations
• Hue magazine
• photography
• publications
• signage
• web communications
• writing, editing, and proofreading

FIT’s primary marketing communications budget is centrally allocated through the Office of Communications and External Relations. A significant portion of the budget is committed to ongoing projects. Each year, in consultation with the college’s schools and divisions, new projects are considered and prioritized based on need and available funding. To learn more about the budget process, click here.

Departmental Mission
In support of FIT's mission and overall strategic objectives, the Office of Communications and External Relations own mission is to communicate effectively and regularly with the institution's major constituencies, including prospective students and their parents, current students, faculty and staff, alumni, business communities, the general public, the local community, legislators, SUNY officials, and the higher education community in order to:

• maintain and promote the college's image and visibility
• enhance outreach, reputation, and support
• advance understanding of the college

Emphasis in communication is placed on the variety of academic programs offered by the college; the uniqueness of the institution; the creativity of students; the quality and experience of the faculty; the relationships the college maintains with the industries it serves and the local community; and the college's career-oriented approach to education.

Communications and External Relations is responsible for:

• coordination with other administrative units to provide strategic direction and/or support for marketing and promotional activities
• development and implementation of a comprehensive, college-wide marketing communications program
• conceptualization, design, and production of all print promotional materials
• oversight and management of writing, editing, and proofreading for a range of publications
• supervision of advertising strategies and placements
• coordination and management of media/public relations efforts, including press outreach for exhibitions held in The Museum at FIT
• direction of crisis/reputation management communications and internal communications
• oversight of institutional website development and maintenance, including graphic and brand coordination of web applications
• editorial oversight of college's intranet
• publication of FITDirect, the college’s monthly electronic newsletter
• publication of the alumni quarterly, Hue magazine
• creation of multimedia productions
• coordination of marketing-related products in Barnes & Noble bookstore
• participation in a variety of special events
• coordinating photography for campus events
• coordination and management of federal, state, and local government relations
• development and coordination of community outreach programs