"Direct Marketing is the fastest growing
segment of the advertising and marketing industry, and offers talented students
excellent opportunities for rewarding and satisfying careers."
Madeline Levine
V.P., Communication Services
Chase Manhattan Bank
What is Direct Marking all about? DM is
a marketing channel which businesses use to communicate with consumers. DM
encourages the consumer to take action -- to respond to the marketer and order
the product or ask for more information. Direct
Marketers develop ongoing relationships with their customers, so that they can
learn more about their interests, serve them better, and earn their loyalty.
For example, Amazon.com (the on-line bookseller) maintains a profile on each
customer, which allows it to suggest additional books, based on what it knows
about their reading interests.
To learn more, click here...
As a Direct Marketer you will address questions such as:
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How do we identify our best customers and
best prospects?
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How should we contact them... via TV?...
Direct Mail?...
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What should we say to them... what should our
creative strategy be?
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What can we learn from them...
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How can we track our customers' purchasing
habits and interests so that we can serve them better?
To
learn more, click here...
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