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Professor Christine Slusarek
Phone #: 212-217-4757 / Room
#: B429
Department #: 212-217-4750
/ Room #: B403
Fax #: 212-217-4471
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Semester: |
Spring 2011 |
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BIO: Educational Background:
B.S., Marketing, Philadelphia
University, 1984
M.B.A., Marketing, Drexel University, 1986
M.Ed., Education, Fordham University, 2005
Certification in English Language Teaching, New School
University, 2006
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Christine Slusarek has been
in the Direct Marketing Industry for more than 25 years. She is
currently the Executive Director of List and Database
Marketing for Time Incorporated’s Consumer Marketing
Division. Prior to joining Time Inc. in 1990, Slusarek was a
Director in direct mail marketing at Time-Life Books, a
Direct Mail Manager at US News & World Report and a
Marketing Manager for Avon's Catalog Division.
Christine is a regular speaker for the Direct Marketing
Association, participating in the Direct Marketing Education
Foundation's Graduate Student Forum, the DMA's Young
Professional Seminars, and the List & Database Basic
Training sessions. She has served on the DMA List/Database
Council since 1990, and has acted as a Collegiate ECHO
Awards Judge. Additionally, in 2010, Christine was
honored from the Direct Marketing Club of New York with the
Silver Apple Award. To see the full story, visit:
http://directmag.com/news/dmcny-slusarek-apple-1005/
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Office Hours:
2/17, 2/24, 3/3, 3/10, 3/17, 3/24, 3/31, 4/7, 4/14, 4/28,
5/5, 5/12 |
| BEGINS ON: February 17th |
ENDS ON: May 12th |
| Thursdays (see dates to the left) |
5:00pm - 6:00pm |
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CRN # & COURSE # |
COURSE SECTION |
WEEK DAY(S) |
MEETING TIME |
ROOM NUMBER |
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13080
/ DM211 |
25A |
THURSDAY |
6:30PM to 9:20PM |
B923 |
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12936
/ DM211 |
OL1 |
ONLINE COURSE |
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12937
/ DM435 |
701 |
THURSDAY |
2:10PM to 5:00PM |
B923 |
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DM211 TEXTBOOK |
Bob Stone and Ron
Jacobs; Successful Direct Marketing Methods
Interactive, Database, and Customer Marketing for
the Multichannel Communications Age; McGraw-Hill;
8th Edition-2008; 978-0-07-145829-0 |
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DM435 TEXTBOOK |
Mary Lou Roberts; Internet Marketing – Integrating
Online and Offline Strategies; Thomson; 2nd
Edition; 978-0-759-39278-6 |
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