Martin Baier, Kurtis M. Ruf and Goutam Chakraboty;
Contemporary Database Marketing: Concepts &
Applications; Racom Communications; 2002;
978-0-9704515-1-4
DM321 TEXTBOOK (recommended)
The Business of Database Marketing; The Business of
Database Marketing; Racom Communications; 3rd
Edition; 978-1-933199-05-4