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BIO: Educational Background:
Graduate of Boston University (1998)
College of Communication
Bachelor of Science Degree in Communication & Advertising
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Joshua Martin, VP, Director of Emerging Media at ID
Media
Josh has directed media strategies for both offline and
online accounts for some of the best companies in the world
including: American Express, Brink's Home Security, Johnson
and Johnson and Verizon. Josh, who was recently recognized
by Advertising Age "40 under 40", strong background in
direct response media planning and buying has allowed him to
develop and create alternative advertising buy models for
new, emerging media platforms including Interactive TV,
Broadband Video and Mobile. In addition to his ten years at
ID Media (and Draft Worldwide), Josh has also worked for
advertising agencies including FCB and Grey Direct. Josh
has been published and/or quoted in numerous publications,
including Adweek, New York Times, Media Post, Mobile
Marketer and Wall Street Journal. When not working, Josh is
at home with his wife, two children, three dogs and two cats
or perhaps on the golf course.
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