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Professor Joshua Martin

        Phone #: 212-217-4755   /   Room #: B429

Department #: 212-217-4570   /   Room #: B403

           Fax #: 212-217-4471

Semester: Fall 2009
BIO:

Inspirational Quote:

      "xxxx"

Educational Background:

Graduate of Boston University (1998)
College of Communication
Bachelor of Science degree in Communication & Advertising

Joshua Martin, VP, Director of Emerging Media at ID Media


Josh has directed media strategies for both offline and online accounts for some of the best companines in the world including: American Express, Brink's Home Security, Johnson and Johnson and Verizon.  Josh, who was recently recognized by Advertising Age "40 under 40", strong background in direct response media planning and buying has allowed him to develop and create alternative advertising buy models for new, emerging media platforms including Interactive TV, Broadband Video and Mobile.  In addition to his ten years at ID Media (and Draft Worldwide), Josh has also worked for advertising agencies including FCB and Grey Direct.  Josh has been published and/or quoted in numerous publications, including Adweek, New York Times, Media Post, Mobile Marketer and Wall Street Journal.  When not working, Josh is at home with his wife, two children, three dogs and two cats or perhaps on the golf course.

Office Half-Hour:

BEGINS ON: September 21

ENDS ON: December 14

MONDAY

12:00PM to 12:30PM

CRN # & COURSE #

COURSE SECTION

WEEK DAY(S)

MEETING TIME

ROOM NUMBER

25541 / DM211

25B

THURSDAY

6:30PM TO 9:20PM

B923

DM211 TEXTBOOK

Bob Stone and Ron Jacobs; Successful Direct Marketing Methods Interactive, Database, and Customer Marketing for the Multichannel Communications Age; McGraw-Hill; 8th Edition-2008; 978-0-07-145829-0