Direct Marketing Program
unique Bachelor of Science degree awarded by the Fashion
Institute of Technology® a State
University of New York college of art and design, business
in the heart of New York City. FIT prepares students to become
interactive/direct marketing professionals by providing a strong foundation in
Liberal Arts, general marketing principles and practical DM procedures and
applications. FIT's Direct Marketing graduates are both broadly educated and
worked closely with the direct marketing industry to develop this exciting
curriculum, and is the only college in the U.S. to offer a
Bachelor's degree in Direct Marketing.
New York City location gives students access to the full spectrum of industries
and companies using DM, and to a wide variety of internships, mentors and
speakers. Faculty is up-to-date -- currently consulting and working in the
discipline -- and able to add insight and relevance to the classroom experience.