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The Direct Marketing Curriculum Includes

Business Management and Marketing Principle
DM Creative Development and Management
DM Campaign Management
DM Media Management
Market Research
Liberal Arts courses
Work experience through required internship

And Provides Student With

  • Oral and written communication skills

  • Computer skills

  • Critical thinking skills

  • The knowledge and ability to function as a junior-level Direct Marketing manager in any on of a variety of industries

Industry Ties Include

Industry advisory board
Internship program
Industry speakers
Networking workshops
Faculty from industry
Mentoring programs
Field trips