COURSE DESCRIPTIONS

ADVERTISING AND MARKETING COMMUNICATIONS

Sharpen your communications skills and investigate the business side of advertising. Explore a career in advertising, corporate communications, direct marketing, publicity, public relations, promotion, media production, or journalism.

HAC 063 
Careers in Advertising and Marketing Communications
How do you create an effective ad? How does publicity work? What makes an event special? Learn about the many career opportunities in the communications field while you create TV commercials, publicity campaigns, and special event concepts.

HAC 065 
Social Media Marketing
Whether you're socializing on Facebook®, updating Twitter®, or just adding a new bookmark to De.li.cious®, social media has become an integral part of your daily life. But do you know how to use these forums for marketing purposes?  Learn about the many ways companies, advertising agencies, and public relations firms use these social networking sites, while you learn how to create a Facebook® fan page, post and write a blog and track what people are saying.