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Home
Email |
Professor
Loretta Volpe, Faculty Advisor
Phone #: 212-217-4487 / Room
#: B409
Department #: 212-217-4470
/ Room #: B403
Fax #: 212-217-4471
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Semester: |
Spring 2009 |
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Office Hours:
Request an Appointment |
| Tuesday |
12:00pm to 1:00pm |
| Wednesday |
12:00pm to 2:00pm |
| Thursday |
12:00pm to 1:00pm |
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Student Club Advisor For:
Information on The Ad Group Club |
THE AD GROUP
Advisor: Loretta Volpe,
loretta_volpe@fitnyc.edu, 212 217.8460
Major-Related Group
Meets every Tuesday, 1 pm, A337 |
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CRN # & COURSE # |
COURSE SECTION |
WEEK DAY(S) |
MEETING TIME |
ROOM NUMBER |
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11630
/ ac271 |
202
(6830/6831) |
tuesday |
9:10am
to 12:00pm |
b731 |
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3034
/ ac291 |
201
(6831/8830) |
tuesday |
2:10pm
to 5:00pm |
b731 |
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7135
/ ac232 |
25a |
tuesday |
6:30pm
to 9:20pm |
ccc26 |
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10039
/ ac272 |
202 |
wednesday |
9:10am
to 12:00pm |
b915a |
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12106
/ 222 |
201 |
thursday |
9:10am
to 12:00pm |
a644 |
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AC222 – TEXTBOOK |
Don E. Schultz, William Robinson, Lisa A.
Peterson; Sales Promotion Essentials; 3rd
Edition; NOTCH Business Books; Required |
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AC232 – TEXTBOOK |
Erica Levy Klein; Write great Ads: A
Step-by-Step approach; 1990; John Wiley & Sons;
0-471-50703-2; Required – And – Lisa Fortini-Campbell,
Ph.D.; Hitting the Sweet Spot; 2001; The Copy
Workshop; 1-887229-09-4; Required |
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AC271 – TEXTBOOK |
Jim Surmanek; Media Planning; 3rd Edition;
McGraw Hill; Required – And – Helen Katz; The
Media Handbook: A Complete Guide to Advertising
Media Selection, Planning, Research, and Buying;
REV 3rd Edition – June 2006; Taylor & Francis,
Inc.; LEA's Communication Series
; 9780805857184; Required
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ac272 – textbook |
Carl McDaniel & Roger Gates; Marketing Research
Essentials; 6th Edition; John Wiley; Required |
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ac291 – textbook |
Robert f. Hartley; Marketing Mistakes and
Successes; 10th Edition – 2006; John
Wiley & sons; 9780471743217; Required |
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