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Home
Email
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Professor
Loretta Volpe, Faculty Advisor
Phone #: 212-217-4487 / Room
#: B409
Department #: 212-217-4470
/ Room #: B403
Fax #: 212-217-4471
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Semester: |
Fall 2010 |
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Office Hours:
Request an Appointment |
| Monday |
12:00pm to 2:00pm |
| Tuesday |
12:00pm to 1:00pm |
| Wednesday |
3:00pm to 4:00pm |
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Student Club Advisor For:
Information on The Ad Group Club |
THE AD GROUP
Advisor: Loretta Volpe,
loretta_volpe@fitnyc.edu, 212 217.8460
Major-Related Group
Meets every Tuesday, 1 pm, A337 |
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Textbook for AC114: |
Gary Armstrong, Philip Kotler; Marketing: An Introduction;
10th – July 2005; Prentice Hall is an imprint of Pearson;
978-0-13-610243-4; Required |
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Textbook for AC321: |
Fraser P. Seitel; the Practice of Public Relations; 11th –
1/2010; Prentice Hall; 9780136088905; Required |
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Textbook for AC411: |
Kevin
Lane Keller; Strategic Brand Management: Building,
Maintaining And Managing Brand Equity; 3rd edition;
Prentice-Hall; 978-0-13-188859-3; Required |
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Textbook for AC412: |
A. Jerome Jewler, Bonnie L. Drewniany; Creative Strategy in
Advertising; 10th – March 2010; Cengage Learning;
978-1439082706; Required |
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