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Home
Email
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Professor
Ronald Sok, Faculty Advisor
Phone #: 212-217-4485 / Room
#: B420
Department #: 212-217-4470
/ Room #: B403
Fax #: 212-217-4471
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Semester: |
Fall 2010 |
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Office Hours:
Request an Appointment |
| Monday |
3:00pm to 5:00pm |
| Wednesday |
11:30am to 12:00pm |
| Wednesday |
3:00pm to 3:30pm |
| Thursday |
12:00pm to 1:00pm |
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Textbook AC111: |
George Belch and Michael Belch; Advertising and Promotion:
An Integrated Marketing Communications Perspective; 8th –
July 2008; McGraw-Hill / Irwin; 978-0-07-338109-1; Required |
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Textbook AC113: |
No
Textbook; Required |
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Textbook AC114: |
Gary Armstrong, Philip Kotler; Marketing: An Introduction;
10th – July 2005; Prentice Hall is an imprint of Pearson;
978-0-13-610243-4; Required |
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Textbook AC411: |
Kevin Lane Keller; Strategic Brand Management: Building,
Maintaining And Managing Brand Equity; 3rd edition;
Prentice-Hall; 978-0-13-188859-3; Required |
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