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Home
Email
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Professor
Theodore Schachter, Faculty Advisor
Phone #: 212-217-4483 / Room
#: B419
Department #: 212-217-4471
/ Room #: B403
Fax #: 212-217-4471
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Semester: |
Fall 2010 |
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Office Hours:
Request an Appointment |
| Monday |
11:00am to 12:00pm |
| Thursday |
2:00pm to 3:00pm |
| Friday |
11:00am to 1:00pm |
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Textbook AC111: |
George Belch and Michael Belch; Advertising and Promotion:
An Integrated Marketing Communications Perspective; 8th –
July 2008; McGraw-Hill / Irwin; 978-0-07-338109-1; Required |
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Textbook AC113: |
No Textbook; required |
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Textbook AC114: |
Gary Armstrong, Philip Kotler; Marketing: An Introduction;
10th – July 2005; Prentice Hall is an imprint of
Pearson; 978-0-13-610243-4; required |
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Textbook AC231: |
Bruce H. Bendinger; Copy Workshop Workbook; New Edition –
July 2009; The Copy Workshop; 9781887229395; required |
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Textbook AC412: |
No Textbook, required |
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