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Home
Email
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Professor
Herbert Satzman
Phone #: 212-217-4521 / Room
#: B501C
Department #: 212-217-4470
/ Room #: B403
Fax #: 212-217-4471
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Semester: |
Fall 2010 |
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Office Half-Hour:
Request an Appointment |
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12:00pm to 1:30pm |
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Held on: Held on: 9/15, 22, 29, 10/6, 13, 20, 27,
11/3, 10, 17, 12/1 |
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Textbook AC111: |
Thomas O’Guinn, Chris Allen, Richard J. Semenik; Advertising
and Integrated Brand Promotion; 5th – 2009; South-Western
Cengage Learning; 9780324568622; Required |
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Textbook AC231: |
Mark Shaw; Copywriting: Successful Writing for Design,
Advertising and Marketing; (Paperback); February 2009;
Laurence King Publishers; 978-1-856-69568-8 or
1-856-69568-9; required |
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Textbook AC232: |
Milan D. Meeske; Copywriting for the Electronic Media: A
Practical Guide; (Paperback – REV); 6th – January 2008;
Cengage Learning; 978-0-495-41117-8; required |
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