George Belch / Michael Belch; Advertising And
Promotion: An Integrated Marketing
Communications Perspective; McGraw-Hill/Irwin;
8th Edition-July 2008; 978-0-07-338109-1; Required
ac271 – textbook
No Textbook
ac411 – textbook
No Textbook
AC471 – textbook
Kelly & Jugenheimer;
Advertising Media Planning; 2nd
Edition; Sharpe; 9780765620330; Required