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Home
Email
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Professor
John Marc Rejaud, Faculty Advisor
Phone #: 212-217-4483 / Room
#: B419
Department #: 212-217-4470
/ Room #: B403
Fax #: 212-217-4471
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Semester: |
Fall 2010 |
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Office Half-Hour:
Request an Appointment |
| Monday |
12:00pm to 2:00pm |
| Thursday |
2:00pm to 3:00pm |
| Friday |
12:00pm to 1:00pm |
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Textbook AC111: |
George Belch and Michael Belch; Advertising and Promotion:
An Integrated Marketing Communications Perspective; 8th –
July 2008; McGraw-Hill / Irwin; 978-0-07-338109-1; Required |
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Textbook AC113: |
No Textbook; Required |
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Textbook AC222: |
Don E. Schultz, William A. Robinson, Lisa Petrison; Sales
Promotion Essentials: The 10 Basic Sales Promotion
Techniques…and How To Use Them; 3rd;
primismhhe@mcgraw-hill.com;
0-390-123900; E-Book; Required |
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