|
Home
Email
 |
Professor
Abimbola Ogunsola, Faculty Advisor
Phone #: 212-217-4481 / Room
#: B418
Department #: 212-217-4470
/ Room #: B403
Fax #: 212-217-4471
|
|
Semester: |
Fall 2010 |
|
Office Hours:
Request an Appointment |
| Monday |
3:00pm to 4:00pm |
| Wednesday |
2:00pm to 3:00pm |
| Thursday |
2:00pm to 4:00pm |
|
|
Textbook AC111: |
George Belch and Michael Belch; Advertising and Promotion:
An Integrated Marketing Communications Perspective; 8th –
July 2008; McGraw-Hill / Irwin; 978-0-07-338109-1; Required |
|
Textbook AC211: |
James S. O’Rourke; Management communication: A Case-Analysis
approach; 4th – 3/2009; Prentice Hall; 9780136079767;
Required |
|
Textbook AC411: |
Kevin Lane Keller; Strategic Brand Management: Building,
Maintaining And Managing Brand Equity; 3rd edition;
Prentice-Hall; 978-0-13-188859-3; Required |
|
|
