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Home
Email
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Professor
Lynda Johnson
Phone #: 212-217-4504 / Room #:
B501C
Department #: 212-217-4470
/ Room #: B403
Fax #: 212-217-4471
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Semester: |
Fall 2010 |
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Office Half-Hour:
Request an Appointment |
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Mondays |
4:00-4:45pm |
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Held On: 9/20, 27, 10/4, 11, 18, 25, 11/1, 8, 18,
22, 29, 12/6 |
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Wednesdays |
1:00-1:45pm |
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Held On: 9/15, 22, 9/29, 10/6, 13, 20, 27, 11/3, 10,
17, 24, 12/1 |
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Textbook AC111: |
George Belch and Michael Belch; Advertising and Promotion:
An Integrated Marketing Communications Perspective; 8th –
July 2008; McGraw-Hill / Irwin; 978-0-07-338109-1; Required |
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Textbook AC242: |
Damhorst/Miller/Michelman/Miller-Spillman; The Meanings of
Dress; 2nd – November 2004; Fairchild Books; 978156367365;
Required – And – Swanson/Everett/ Writing for the Fashion
Business; 2008; 978-1-56367-439-6; Required |
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Textbook AC341: |
Cheryl Sloan Wray; Writing for Magazines: A Beginner’s
Guide; 2nd – June 2004; McGraw-Hill Companies;
9780072864915; Required -AND – Sammye Johnson, Patricia
Prijatel; The Magazine from Cover to Cover; 2nd REV –
November 2006; Oxford University Press, USA; 9780195304176;
Required |
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