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Email
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Professor
John Fraser, Faculty Advisor
Phone #: 212-217-4500 / Room
#: B418
Department #: 212-217-4470
/ Room #: B403
Fax #: 212-217-4471
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Semester: |
Fall 2010 |
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Office Half-Hour:
Request an Appointment |
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Monday |
2:00pm to 4:00pm |
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Tuesday |
11:00am to 12:00pm |
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Thursday |
12:00pm to 1:00pm |
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Textbook AC171: |
Joseph R. Dominick; Dynamics of Mass Communications: Media
in Transition; 11th – February 2010; McGraw-Hill Companies;
978-0-073-378886; Required |
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Textbook AC271: |
Marian Azzaro; Strategic Media Decision: Understanding the
Business End of the Advertising Business; 2nd REV – 1/2008;
The Copy Workshop; 978-1-887229-33-3; Required |
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Textbook AC272: |
Carl McDaniel & roger Gates; Marketing Research Essentials
with SPSS; 7th – 12/2009; Wiley, John & Sons, Inc.;
9780470627631; Required |
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Textbook AC291: |
No Textbook, Required |
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