George Belch / Michael Belch; Advertising And
Promotion: An Integrated Marketing
Communications Perspective; McGraw-Hill/Irwin;
8th Edition-July 2008; 978-0-07-338109-1; Required
ac272 – textbook
Carl McDaniel & Roger Gates; Marketing Research
Essentials; 6th Edition; John Wiley; Required
AC291 – TEXTBOOK
Robert f. Hartley; Marketing Mistakes and
Successes; 10th Edition – 2006; John
Wiley & Sons; 9780471743217; Required
