George Belch / Michael Belch; Advertising And
Promotion: An Integrated Marketing
Communications Perspective; McGraw-Hill/Irwin; 8th
Edition-July 2008; 978-0-07-338109-1; Required
ac362 – textbook
No Textbook
ac411 – textbook
Kevin Lane Keller; Strategic Brand Management:
Building, Maintaining And Managing Brand Equity;
3rd Edition; Prentice-Hall; 978-0-13-188859-3;
Required
