Focusing on writing, and creative strategies to find marketing solutions for businesses, the associates-level will provide you with a foundation in advertising, publicity, market research and journalism. You will learn how companies effectively communicate to various groups through the use of print and broadcast media.  Hands-on assignments will provide you with the experience you need for the courses in the bachelors program.

The baccalaureate-level addresses public relations, brand management, direct marketing, media planning and broadcast production.  You’ll develop and execute campaign strategies to address long range marketing objectives using a variety of media and communication vehicles. Students completing the AAS degree in this program may enter the Advertising and Marketing Communications BS program without reapplication.

Internships with ad agencies, public relations companies, magazines, newspapers and broadcast outlets provide on-the-job experience.

Graduates go on to careers in advertising, public relations, broadcasting, marketing, media buying and journalism.

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ASSISTANT CHAIRPERSON

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ADJUNCTS