Department of International Trade and Marketing (ITM)

 

IN322 Global Marketing - Prof. Patrick Yanez - Spring 2009

 

Term Project:  Placing a Product in International Markets

 

 
 
   Teams:
   Children in Uganda
   Team Leader: Blessing Adeoye
   Member: Courtney Deacon

   Women in Dubai
   Team Leader: Munazzah Merchant
   Member: Christine Lo
Women in Germany
Team Leader: Analeesa Stieha
Team: Analeesa Stieha, Judit Szabo

Men in the US
Team Leader: Kyss Sims
Team Laura West, Elizabeth Yan
Women in the US
Team Leader: Alexis Feldman
Team: Alexis Feldman, Viktorya Cortado, Anamika Bari

 

Gays in the U.S.
Additional Segmentation: Gay men 21 to 35, college educated, in relationships
Team Leader: Irina Romanyuk
Team: Ashante Evelyn, Carla Morataya, Melissa O'Brien

  

   Teenagers in Japan
   Team Leader: Gabby Seo
   Hyunjoo Chung, Christina Napolitano

   Young Adults in S. Korea
   Team Leader: Felicia Carmichael
   Team: Boyoung Jang, Brian Lee,

             Kim Jungkeun
 

 

Middle Class in India
Additional Segmentation: 30-50 professionals
Team Leader: Avita Kumari
Team Stephanie Ng, Brighid Cunningham, Dicky Yangzom
 

Judges: Professors Jeanne Golly, Catherine Reynolds, Patrick Yanez

1st Place:  Target Market: Women in the US.  Team: Alexis Feldman, Viktorya Cortado, Anamika Bari
1st Place:  Target Market: Women in the US.  Team: Alexis Feldman, Viktorya Cortado, Anamika Bari
2nd Place. Target Market: Women in Dubai. Team: Munazzah Merchant, Christine Lo
2nd Place. Target Market: Women in Dubai. Team: Munazzah Merchant, Christine Lo
3rd Place. Target Market: Teenagers in South Korea. Team: Felicia Carmichael, Boyoung Jang, Brian Lee, Kim Jungkeun

3rd Place.  Target Market: Teenagers in South Korea.

Team: Felicia Carmichael, Boyoung Jang, Brian Lee, Kim Jungkeun

Other pictures of this class:   Visiting Theory      Guest Speakers

   
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