More than twenty ITM majors visited the headquarters and store of THEORY, a high-end fashion boutique located in the Meatpacking District of Manhattan. Presentations about the company were made by Leanne Fremar, Creative Director, Yoram Arieven, Chief Financial Officer, Melissa Weiss, VP of Global Communications, and Wendy Waugh, SVP of Merchandizing and Product Development. The trip was organized by ITM Advisory Board member Paul Magel, Senior Vice President of Computer Generated Solutions, and by the ITM Chair, Professor Christine Pomeranz.